24 | PwC’s 21st CEO Survey Ehiit 12 One area in which more fragmentation Every region believes we are headed towards ‘measuring prosperity is a welcome development is in the way we measure prosperity around the world. through multifaceted metrics’ CEOs across every region and country recognise that the world is moving away from Q onsidering the following opposing political, economic, and trade trends, please select the one you believe the world is moving more towards ‘measuring prosperity primarily through eas–rin‘ prosperity primarily thro–‘h eas–rin‘ prosperity thro–‘h m–ltiˆacete† metrics financial measures (e.g., GDP)’ and towards financial meas–res eŠ‘Š “D‚ incl–†in‘ ›–alityœoˆœliˆe in†ices ‘measuring prosperity through multifaceted 28% Global 66% metrics (e.g., including quality-of-life indices)’. This is particularly true in Latin 39% •ort‹ A…erŠca 57% America. North America lags the global consensus with nearly 40% of CEOs siding 28% —estern Euroe 69% with traditional financial measures. Still, 57% agree that the world is moving in the direction 28% AsŠa†PacŠfic 64% of multifaceted metrics (see Exhibit 12). Defining those metrics and capturing the data 28% CEE 66% to accurately measure them will be a priority 27% šŠle East 58% agenda item in the coming years. 25% A˜rŠca 71% 19% ”atŠn A…erŠca 79% Source: PwC, 21st Annual Global CEO Sure