14 | PwC’s 21st CEO Survey 217 218 Meanwhile, the threat of ‘uncertain economic Ehiit 7 1 42% Oer†reŒulatŠon Oer†reŒulatŠon 42% growth’, the No. 2 ‘extreme concern’ globally last year, drops to No. 13. ‘Exchange rate Terrorism and cyber 2 34% ›ncertaŠn econo…Šc Œrowt‹ £errorŠs… 41% volatility’ at No. 3 in 2017 barely makes the threats moved up; top 10 this year (see Exhibit 7). 3 31% EŽc‹anŒe rate olatŠlŠt GeoolŠtŠcal uncertaŠnt 4% Each region reports a different mix of threats uncertain economic 4 31% AaŠlabŠlŠt o˜ ‡e s‡Šlls Cber t‹reats 4% as the most concerning, but one general growth and exchange global observation is that CEOs across 5 31% GeoolŠtŠcal uncertaŠnt AaŠlabŠlŠt o˜ ‡e s‡Šlls 38% the world are increasingly anxious about rate volatility 6 29% See o˜ tec‹noloŒŠcal c‹anŒe See o˜ tec‹noloŒŠcal 38% broader societal threats – such as geopolitical moved down c‹anŒe uncertainty, terrorism, and climate change 7 29% ™ncreasŠnŒ taŽ buren ™ncreasŠnŒ taŽ buren 36% –rather than direct business risks such as Q onsidering the following threats to your organisation’s changing consumer behaviour or new market growth prospects, how concerned are you about the 8 26% C‹anŒŠnŒ consu…er be‹aŠour PoulŠs… 35% entrants. The threats that trouble CEOs are following? ClŠ…ate c‹anŒe an increasingly existential. 9 24% SocŠal ŠnstabŠlŠt enŠron…ental a…aŒe 31% i C‹art s‹ows ercentaŒe o˜ resonents answerŠnŒ ‘eŽtre…el concerne’ƒ 1 24% Cber t‹reats EŽc‹anŒe rate olatŠlŠt 29% 11 2% ¤olatŠle co……oŠt rŠces SocŠal ŠnstabŠlŠt 29% 12 2% £errorŠs… ProtectŠonŠs… 29% 13 2% ™nae¥uate basŠc ›ncertaŠn econo…Šc Œrowt‹ 26% Šn˜rastructure 14 19% ProtectŠonŠs… ™nae¥uate basŠc 26% Šn˜rastructure Source: PwC, 21st Annual Global CEO Sure 15 19% ”ac‡ o˜ trust Šn busŠness C‹anŒŠnŒ consu…er 26% ase: All resonents 2018 1,23€ 2017 1,37‚ be‹aŠour
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