9 | PwC’s 21st CEO Survey Ehiit 5 The US pulls further away from China as the top market for growth prospects The US widens the gap with China Q hich three countries, excluding the country in which you are based, do you consider most important for your organisation’s overall growth prospects over China and the US have vied for the top spot in the next 12 months? terms of attractiveness to global investment for years, but China held firmly to the lead 46% ƒS until 2015, when its stratospheric growth significantly decelerated. Since then, the 43% United States has gained ascendancy and steadily pulled further away (see Exhibit 5). 46% (It’s worth noting that the survey parameters 39% 12% do not permit a CEO to vote for the country 38% in which his or her company is based, so US CEOs did not participate in this vote of confidence.) 34% 34% 33% 33% 33% hina 31% 3% 23% 2013 2014 2015 2016 2017 2018 Source: PwC, 21st Annual Global CEO Sure ase: All resonents 2018 1,23€ 2017 1,37€ 2016 1,40€ 2015 1,322€ 2014 1,344€ 2013 1,330‚
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