18 | PwC’s 21st CEO Survey Global vs. Local Prosperity: Navigating a Fractured World CEOs continue to recognise the promise of globalisation and feel that promise has been realised to a large extent in select areas such as ‘enabling universal connectivity’ and ‘easing the movement of capital, people, goods, and information’. However, globalisation – which we define as the process by which the world is becoming increasingly integrated – has not been as effective in other respects.