Our “Women in Technology” root causes and identify potential solutions. research The research approach, methodology What’s clear is that the gender imbalance and sample are summarised in the in the UK technology industry is a major accompanying information panel. In the problem with multiple impacts. Given this rest of this report, we examine the findings context, we decided to conduct a research in detail – and draw out some conclusions study to investigate the issue, analyse the and suggestions on the best way forward. Research approach, methodology and sample The “Women in Technology” study was conducted on PwC’s behalf by the respected research house Opinium. It involved a survey of 2,176 students across the UK between 27 January and 6 February 2017. These respondents included: 542 554 548 male pre-university students female university 532 female pre-university students students male university students The overall gender split of the survey sample was Respondents were sourced from the UCAS database 1,102 females and 1,074 males. For the purposes and from a link sent out by PwC to members of its of the study, pre-university students are defined network. The interviewees’ views and perceptions as those currently studying for A-Levels, BTEC on a range of issues were elicited and recorded, and or equivalent and planning to begin a university the results analysed. course in 2017. Women in Tech – Time to close the gender gap 4

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