05 1. The InsurTech Landscape in 2017 KEY TAKEAWAYS FROM THIS CHAPTER: InsurTech is continuing to build momentum, with deals in the sector increasing Insurers are excited about the prospect of working with InsurTechs, giving the sector a window of opportunity to prove its value This is set against the backdrop of an insurance industry facing numerous challenges and a world undergoing rapid change InsurTech continues to mature. Since last year’s Startupbootcamp In- surTech trend report highlighted the growing “mainstream awareness” of InsurTech, excitement around the sector has grown further. You need look no further than this year’s Startupbootcamp InsurTech demo day at the O2 Arena in London where more than 850 delegates packed the ven- ue and over 6,000 watched it streamed live on Facebook. The excitement is highlighted by the prevalence of “InsurTech” as a Goo- gle search term which has increased exponentially from virtually nothing at the end of 2015. 05